Updated on November 12, 2022
➡ However, brands will still need to pay for Twitter Blue in order to receive a checkmark.
Once more, Elon Musk is attempting to persuade Twitter’s advertisers to buy into his future-oriented plan for the company.
Musk joined a one-hour “town hall” to answer questions from advertisers and discuss his future plans for the platform.
According to all accounts, Musk has yet to address Twitter’s remaining staff as a whole.
As a number of major brands have recently withdrawn from the platform and activists have called for a boycott, the company’s advertising business has suffered greatly.
Musk claimed last week that Twitter’s revenue had decreased significantly as a result of these actions.
Musk made another attempt to reassure advertisers that their brands would be secure on the platform in his talk on Twitter Spaces.
He argued that having advertisements next to hate speech “isn’t great” and promoted Twitter Blue as a way to lessen hate speech on social media sites.
According to the new Twitter Blue, brands will be required to pay for their accounts just like everyone else, according to Musk.
He added that anyone impersonating a brand would have their account permanently suspended.
Additionally, he stated that he wants to integrate ads into suggested tweets in order to make Twitter ads much more pertinent. “Drive sales in the short term and protect demand in the long term,” he stated as the objective.
In contrast to recent tweets where he threatened to “name and shame” any advertisers who boycott the platform, he used a noticeably different tone here.
I understand if people kind of want to give it a minute and see how things are evolving, he said. We’ve been more rigorous about clamping down on bad content and bots and trolls, not less.
So my observation of Twitter over the past few weeks is that the content is actually improving, not getting worse.
He added that brands and advertisers should be more active on the platform and that if they see something they don’t like they should reply to one of my tweets and I’ll do my best to respond.
Musk also expanded on his views on content moderation, but he made no specific mention of any upcoming changes to Twitter’s rules or the structure of its moderation council.
We have to be, I think, tolerant of views we don’t agree with, but those views don’t need to be amplified, he said.
He added that he intended to make Community Notes, the platform’s user-generated fact-checking tool formerly known as Birdwatch, a more prominent component.
This is really gonna help in improving the accuracy of what’s said in the system. He also suggested that Community Notes would have an impact on the visibility of content on Twitter.
It’s analogous to the way sort of Page Rank works in Google, where the prominence of a webpage is proportionate to how much weight other prominent web pages give that web page. I think it’s a game-changer.
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